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CLIENT:

RED BULL

CHALLENGE:

SKILL DEVELOPMENT

SOLUTION:

TOURNAMENT CONCEPT

INVENTING A NEW SPEEDCUBING TOURNAMENT

RED BULL RUBIK’S CUBE WORLD CUP

Our challenge was to elevate the athleticism of the existing Speedcubing scene to the next level.

Together with some of the best cubers out there, we turned speed cubbing on its tail and designed a Rubik’s Cube global tournament with whole new game modes:

1 vs 1, fastest hand, re-scramble and a female track. 2020 brings our third season of the highly exciting Rubik’s Cube World Cup.

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